Warner Introduces Two New Customer Programs

Warner Bros. has announced the start of two new programs that are sure to make early adopters very happy. The first is the awkwardly titled but greatly appreciated "Warnerblu Buy 5 Get 1 Free" program, which allows customers to receive a free Blu-ray (from a predetermined list) after purchasing and registering 5 select Blu-ray titles.

The second program, sure to make anyone burned by HD-DVD a little less sore about the format's death, is the "Red2Blu" program. For a small fee (typically $4.95 per disc) plus shipping & handling, Warner will exchange your existing HD-DVD for the same movie or TV show on Blu-ray. Here's hoping that other studios follow suit and adopt their own HD-DVD exchange program and a round of applause for Warner's for introducing two customer friendly programs in one day.